PROTON CLOSES FIRST HALF WITH BEST SALES MONTH OF 2022

Subang Jaya, 4 July 2022 – National car maker PROTON recorded its best sales month of the year with 14,787 units (domestic + export) registered in June as the company continues efforts to resolve its parts shortage issues. The total represents a 51.0% growth over the previous month and boosts total sales for the first half the year to 60,124 units, an increase of 3.9% over the same period in 2021.

- 14,787 units sold in June the best for 2022 and highest since April 2021
- Proton X50 achieves highest monthly delivery figure since launch

Overall, PROTON retains second position in the automotive sales table with an estimated market share of 22.6%. market share for the year meanwhile now stands at 18.2%, a decrease of 5.1% compared to the first six months of last year. Total Industry Volume (TIV) is estimated to be at 331,164 units.

Proton X50 achieves best sales month as four models lead their segments

Launched on 27 October 2020, the Proton X50 has been a sales phenomenon for PROTON, helping catapult the company to the position of best-selling SUV brand in the country. Last month, it posted its best sales month with 4,473 units registered, allowing the Proton X50 to retain its position as the undisputed sales leader for B-segment SUVs and the overall SUV market.

Not to be outdone the Proton X70, refreshed by the recent launch of the 2022 model, achieved its best performance in 20 months with 2,696 units, which also enabled it to retain sales leadership for C-segment SUVs.

Another model enjoying the benefits of a recent refresh is the Proton Saga, with the 2022 model introduced on 12 May. 5,460 units were registered last month, propelling it back to the top of the A-segment sedan class and pushing the model’s cumulative total for the year to 23,484 units.

The fourth segment leader for June is the Proton Exora, which retains leadership in the C-segment MPV class with 513 units registered. Finally, the Proton Persona and Proton Iriz achieved 1,224 and 421 registrations, placing them third and fourth in their respective market segments.

“June was a busy month for the automotive industry with most brands trying to produce as many cars as possible to satisfy market demand. The announcement that SST incentives would be removed on 1 July also created a surge in bookings as customers rushed to take advantage of the savings offered. PROTON has received more than 150,000 bookings for the first six months of the year and when added to carry-over orders from 2021, we will need to work hard to deliver cars as quickly as possible to eager customers.

“Thankfully, the gradual resolution to our parts shortage issues has not only boosted production but also had a positive effect on the after sales network. As promised, all our 3S/4S outlets now have three months stock of fast-moving parts (FMP) and this is replicated at our parts warehouse. Supply issues for other parts are also being resolved so we are hopeful of delivering a higher level of after sales service to our customers soon,” said Roslan Abdullah, Deputy Chief Executive Officer.

PROTON is number one for export sales in 2022

While PROTON’s domestic sales continue to grow, it’s outpaced by the growth in export sales. 636 units in June lifts the total number of exports for the first half of 2022 to 2,722 units, an increase of 81.2% over the previous year and positioning the company as the top exporting automotive brand in the country.

The Proton Saga continues to lead the way with 1,602 units, an increase of 78%, but the Proton X70 and Proton X50 are growing at an even faster pace. With 377 and 100 units achieved in June, both posted their best-ever export numbers with more to come for the remainder of the year.

As for individual markets, Pakistan continues to be the biggest export market with 1,770 units for the first half of 2022, a growth of 183% compared to the first half of 2021. This is followed by Brunei and Bangladesh with 203 and 194 units respectively.

“PROTON’s exports is one of the pillars to drive our future growth and is also in line with our promise to the government to help develop Malaysia’s automotive export industry. With the addition of new markets such as South Africa to our portfolio, we target for export volumes to continue on their current growth trajectory and form an even larger portion of our sales in the future,” added Roslan Abdullah.

PROTON June 2022 – Individual Model Performance ( including export )