Alor Setar, KEDAH, 2 March 2022 -  Edaran Otomobil Nasional Berhad (“EON”) today marked another significant milestone with the official opening of a new PROTON 3S dealership in Alor Setar. This is the first Platinum outlet for EON, and their 10th PROTON outlet overall, which is already the national carmaker’s largest dealership network. 


- New 3S Centre to facilitate sales, after sales support and needs of PROTON customers in Alor Setar


Strategically located at the Souq Commercial Centre in the north-east side of Alor Setar city, the Proton EON 3S-Platinum Alor Setar is the first Platinum centre in Kedah. Easily accessible through Jalan Tun Abdul Razak, the outlet is surrounded by educational institutions such as AlBukhary International University and AlU International School, and a mall with amenities such as a supermarket, Bank Muamalat, Pos Malaysia outlet and a large bazaar area - a popular destination among locals and visitors alike. 


The outlet was launched by Dato' Sri Syed Faisal Albar, the Group Managing Director of DRB-HICOM Berhad. Also present were Roslan Abdullah, Deputy Chief Executive Officer of PROTON, Akkbar Danial, Chief Executive Officer of EON, and management and personnel from DRB-HICOM Berhad, EON Berhad, and Proton Edar Sdn Bhd.  


Akkbar Danial said he was confident that EON will continue to grow from strength to strength in Kedah and throughout the northern region.  


“The launch of this Proton EON-3S Platinum outlet here in Alor Setar further augments EON’s commitment to strengthen PROTON’s presence in the country, especially in the north. This is part of EON’s expansion plans and continuous effort to cater to the evolving needs of the Malaysian auto market,” said Akkbar. 


“Consumers today have become more discerning, more knowledgeable, and demand more value not only in terms of the vehicle but also in their service expectations. We are driven by the determination to provide premium quality facilities, excellent customer services, deliver on these expectations and to keep on improving our services from pre-purchase, purchase, to post-purchase stages,” he added. 


With a built-up area of 35,992 square feet, the Proton EON 3S-Platinum outlet can accommodate up to seven display cars, and features a spacious and comfortable customer lounge equipped with amenities such as a F&B corner, laptop/mobile charging stations, free Wi-Fi, Netflix and Kid’s room for the pleasure and convenience of customers. The service centre has six hoisted bays, three non-hoisted bays, an alignment bay and an Advanced Driver Assistance Systems (ADAS) bay. 


EON is the largest PROTON dealer in Malaysia, with dealerships in the Central, Southern and Northern parts of Malaysia. EON has prioritised network development and outlet improvements as part of its strategy to improve its sales volume. In 2021, EON sold nearly 5,000 units of PROTON cars across all of its outlets. 


For more information about EON, Proton EON 3S-Platinum Alor Setar and the latest EON campaigns, and to locate a PROTON Authorised Dealer, customers can log on to EON’s PROTON Division website. 


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